Fisker a multi time...
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Fisker a multi time loser? A little history lesson.

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  • I still hear people say things like "I don't trust Henik", "He doesn't know how to run a business" and so on. Often by fairly influential commentators.  Is this fair? Although every situation will be different, there are precedents.

One good example is Henry Ford. Who knows or remembers that the company with his name on it was his third attempt.? He started his first about 1899 and failed by 1901. He started again that same year but left a year later after a dispute with investors (sound familiar?) Interestingly this company was then reorganized and named Cadillac.

I don't know how he managed to keep getting backing with that track record but he did and by 1903 he was at it again. Herr we are just on 120 years later and they are still going strong.


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I will not say I failed 1000 times, I will say that I discovered there are 1000 ways that can cause failure.”  Thomas A. Edison

The key is that Henrik learned from his previous mistakes.  The fact that he has partnered with Magna and CATL leads me to believe he has.  Unlike his first attempt with A123 Systems for batteries, CATL is very unlikely to not be able to deliver batteries (personally, any company naming itself A123 is a red flag 😀); Magna is in similar situation and Magna has a financial interest in Fisker succeeding.  While he has other vendors that could default, none are significant enough that would have long lasting impacts.

With the asset light model they are using; he is very cautious about expenditures.  It is still very expensive to start a new auto company but definitely mitigating many of the issues others are encountering trying to do it all on their own.

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